Tesco Revives Beloved Paperchase Brand
UK retailer Tesco has announced the revival of popular stationery brand Paperchase. The beloved brand is set for a relaunch in select Tesco outlets as well as online on Tesco.com. While Paperchase faced administration in January 2023, Tesco took interest in purchasing the brand's intellectual property, excluding the retail stores.
An Expansive Catalogue Catering to All Personalities
Introducing the re-launch, Ally Rose, Director for Homeware at Tesco, shared her excitement about making the top-quality, design-led products accessible to Tesco customers.
“It’s brilliant to see all the beautiful colours and designs coming to life both in our stores and online. With a variety of trends available in the range, we’re making it easy for shoppers to find something that suits their individual personality.”
Stationery items now available include notebooks, writing pads, ballpoint, soft touch pens and marker pens, among other trends.
Stationery and Personality Traits: A Surprising Link?
In celebration of the re-launch, Tesco conducted a commissioned research study in association with TV psychologist Honey Langcaster-James to investigate any possible correlations between stationery purchase habits and personality traits and star sign attributes.
“Star signs are also intriguing to look at from a psychological point of view as many people believe they reveal a lot about who they are, and we can see this coming through in the research," said Langcaster-James.
The findings indicate that while stationery may be just a functional item for some, for many others, it's a form of expressing their unique personalities.
The Nation's Card-Giving Habits
The study also surveyed the nation's habits when it comes to choosing greeting cards. It was revealed that a large majority of UK citizens, up to 33%, typically select humorous cards for loved ones, with 30% even choosing amusing cards for their colleagues. However, the selection of sentimental cards presented a north-south divide. Liverpudlians emerged as the most sentimental, with 35% typically purchasing meaningful message cards while only 11% of Bristol residents opt for sentimental cards.