Cost of Christmas Dinner Comparison among Top UK Supermarkets
As the festive season approaches, many UK households are faced with the challenge of overcoming the rising costs. While no one desires to be a penny-pincher come Christmas, the need to budget on the festive dinner feels inevitable. In response to this, the financial experts at Wealth.co.uk have taken the initiative to perform a comparative analysis of the prices at the six of the top UK supermarkets.
Weighing the Supermarkets for Value
Wealth has committed to comparing all primary items necessary for a typical Christmas dinner, including the main courses, sides, desserts, and the drinks. They have explored the pricing of must-haves such as turkey, roast beef joint, stuffing mix, Yorkshire pudding, pigs in blankets, brussels sprouts, mince pies, and festive drinks among other essentials.
"Aldi comes out on top as the cost-cutting champions - though that might not be a great surprise to many people… ditto for Waitrose being the most expensive. Plenty of supermarkets employed a little sticker on the side of certain products to assure people they were ‘Aldi price matched’," Luke Eales, personal finance expert at Wealth indicated.
Despite the pricing gimmick, Luke further noted that not every supermarket could keep pace with Aldi's prices across all items. However, the thrifty shopper could still achieve a price as low as £84.18 if they opted to cross-shop for the cheapest product in each listing. Nonetheless, this alternative may not be the most practical considering the cost of fuel and time.
Christmas Dinner Costs: The Ranking
- Aldi - £89.18
- Tesco - £110.53
- Morrisons - £111.72
- Sainsburys - £116.23
- Asda - £126.84
- Waitrose - £183.63
Note:
The comparative study was conducted on October 24, 2023, and it’s important to note that prices may have varied since then. Wealth aimed for consistency in product comparisons but due to differences in sizes offered by supermarkets, they had to select the closest matching items when exact matches were unavailable. The cheapest available product that matches the criteria was chosen.