Lincoln Castle Scoops Prestigious VisitEngland Gold Award
Lincoln Castle, a popular tourist attraction in Lincolnshire, tops the agenda in the tourism world by securing the coveted Gold Award from VisitEngland; sharing this honour with just three other attractions in the East Midlands. The award reaffirms the landmark's excellence, especially in creating memorable visitor experiences.
Significant Accolade for a Popular Attraction
Recognised as one of VisitEngland's accolades celebrating outstanding attractions for the ninth year running, the Gold Award is a solid testament to the landmark's tireless efforts to provide top-tier visitor experience. The castle, renowned for its exciting events and unforgettable days out, enjoys massive patronage, attracting hundreds of thousands of visitors each year. This influx of tourists significantly bolsters Lincolnshire's tourism economy.
"Lincoln Castle truly outperforms in the tourism world. Earlier this year it was revealed to have been England’s most visited free castle in 2022, and now the unforgettable days out and exciting events it offers have been recognised with this Gold Award from Visit England."
The quote above is from a delighted Cllr Lindsey Cawrey, executive member for culture at Lincolnshire County Council.
Boosting the Lincolnshire Tourism Economy Amid Challenges
Cllr Cawrey highlights how crucial Lincoln Castle's success is in invigorating the local tourism sector during trying times, amid the pandemic and the ongoing cost of living crisis. With tourism being one of England's major income generators, the sector's £2.39bn contribution to Lincolnshire's local economy is profound.
"For a sector that is struggling, nationally, to recover from the effects of the pandemic and an ongoing cost of living crisis, it’s important we celebrate Lincoln Castle’s success as an opportunity to entice more people to enjoy our beautiful county."
Praise from Visit England
Andrew Stokes, the director of Visit England, commended the winning attractions for their exemplary performances, offering visitors remarkable experiences and customer service. While he noted the importance of diversifying visitor experiences, he emphasised how these attractions contribute significantly to local economies, creating compelling reasons for tourists to explore new locations.
"These accolades are a testament to the outstanding experiences and customer service that attractions in England give visitors. They also recognise different aspects of the visitor experience with attractions that really go the extra mile, whether it’s offering exceptional food and drink or magical storytelling."